You don't need to be saved...


Tears softly trickled down his face as he shared his truth.

I slowly pulled over the car. Listening attentively to the words he spoke. Tears sliding down my face in sync. Side by side in a tender father son dance of honesty.

In that moment, the space I intuitively knew my son desperately needed so that he could be heard was organically created. The space for him to be acknowledged in how he felt: navigating the nuanced challenges of feeling split between two blended families as an 11 year old.

His mum in one home. His dad in another.

It’s never easy witnessing your kids cry.

As a parent, its tempting to want to jump in. Catching the tears as they fall. Holding your child. Saving them.

But, in this moment. My son didn’t need to be saved…

He needed to feel seen.

Met exactly where he was with the freedom to express his feelings and thoughts with zero judgement. Just presence.

This is exactly how a coaching session can feel like at times.

We might be navigating a topic. One that is tender. One that requires us to pull over mid conversation. Pause. And, allow what wants to emerge to do exactly that.

There might be tears. Equally. There might be silence. Or a scream. A shake. An adjustment in your posture — deeply embodying that which you are experiencing in the moment. A raw human expression of the parts of you, you often struggle to name with words.

Coaching Isn't Therapy — It's Therapeutic

I remember coaching a trainee therapist who was experiencing a transitional period in their life. They were navigating the conflict of whether they should embark on a journey to a different country, or to stay where they know to be home, continuing a path that was familiar. At the end of our session they shared:

Damn — that felt like therapy.

And whilst coaching is not therapy. As a body-oriented coach who welcomes the whole person into the coaching room — not just the problem, it’s not uncommon to feel like a huge weight has been lifted off your shoulders.

You can finally relax — because you feel safe.

We Flee From What We Fear

Most of the hesitance we experience with taking action is related to a deeper fear that we’re often unaware of…

The fear of being seen: imperfect. Unfinished. Still figuring it out.

The fear of success: being seen as different by those that have known you for years. Anticipating to hear the cliche sentence: you’ve changed mid conversation from someone who’s known you since you were 10.

The fear of failure: the embarrassment of falling flat on your face. Bloody nosed. Disheveled. Naked. But, willing to lift yourself up to go again even though it hurt.

There is almost always some sort of feeling. An embodied belief, that the thing we want to do doesn’t feel safe enough.

And so, we do everything we can to keep safe. We’re designed to do so at a nervous system level.

“Neuroception is the nervous system’s way of detecting safety, danger, or life threat without involving the thinking parts of the brain.” — Stephen Porges

It's like we have an internal surveillance system. Designed to pick up even the most subtle cues that make us feel unsafe.

And, when we don’t feel safe, we struggle to receive.

But, your fears aren’t feelings to eliminate. They’re a natural in built response to the perceived or real lack of safety in our bodies.

When in this space sometimes we don't wish to do anything at all. We feel stuck. In the space of wanting yet worrying about whats on the other side of the unknown.

We will never know for sure what is in the unknown.

We can’t predict the future but, we can build and equip ourselves with personalised tools to feel more confident in managing what might come up ahead.

This is exactly why I created Build & Become.

I know what it’s like to step into the unknown as you build your one-person business. The doubt. The fear. The range of emotions you experience. These are all part of the journey. They don’t go away. You just learn to navigate them better.

You learn to refuse to let them dictate the direction you go in. Instead, you listen to the whispers, attuning to the wisdom within. Allowing yourself to be guided by your inner compass.

I know this too well because I’m right there with you.

Because the truth is…

I’m still figuring things out as I build.

I still feel a range of emotions.

I still have moments of doubt.

But, if there’s one thing I’m certain on after guiding several heart-led creative entrepreneurs and coaches in building their one-person business. It’s this…

Your emotions are your allies — not your enemy.

I see many ambitious entrepreneurs on the timeline, glorifying mindset work. Hustle culture. More, more, more. Beating themselves up because they failed to post tweets for the week.

Instead of building a palace — they’re building a prison.

But, as a heart-centred entrepreneur — you know that freedom is your goal.

You don’t want to be a slave to the algorithm. Work 12 hours a day. And, favour your mind over meaning.

You want to be seen for exactly who you are. To share your medicine undiluted. With full potency. You want clear space in your calendar to breathe, spending it with loved ones or in solitude, doing what sets your heart on fire.

You want to work with clients who you could spend a few hours with having breakfast with in a coffee shop because your vibes are on 10.

This is the kind of business you want to create.

And, I’m right here to help guide you in doing so.

Build & Become is my signature 1:1 coaching journey, where I guide creative entrepreneurs and coaches to build their one-person business from the inside out — quieting self-doubt and amplifying self-trust.

Using my signature ‘ALIGN Method’, we’ll:

  • Get clarity on the skills you have (or deeply desire to learn) so you can start making money in your business
  • Create (or refine) your signature offer — understanding who you help, and how you help
  • Uncover your stand-out stories and weave them into your messaging to connect with your soul clients
  • Build personalised business systems that honour your nervous system

All of this provides the strong foundations to build a business that fills your heart and bank account — without burning out.

Whilst you're building a one-person business. You don't need to feel alone.

In partnership, we can shine a light on those blindspots (we all have them) holding you back from stepping into your bigness.

We create space for you to be seen exactly as you are, as building a one-person online business requires just that...

For you to be seen exactly as you are, expanding your window if tolerance to be with the discomfort as you meet your edges.

Becoming the person who architects their life rather than accepts the norm of what others say your life should be.

If you're ready to finally be seen. To build. To become. Then this is your invitation.

I welcome you.

Book a free no pressure call to see whether were aligned to work together.

Big love & gratitude.

Coach Mike