MUSINGS FROM HOME

Your niche isn't found outside of you… It sits within you. Yet, many early-stage creative entrepreneurs get stuck here. Confused. Overwhelmed. Trying to figure out what their perfect niche is so they can update their bio. In this newsletter, I'll share a model you might use to approach identifying your niche, your soul clients and aligned offerings in a way that feels more aligned. When I first started building online, mid 2023. The idea of finding your niche by answering a sh*t load of...

Tears softly trickled down his face as he shared his truth. I slowly pulled over the car. Listening attentively to the words he spoke. Tears sliding down my face in sync. Side by side in a tender father son dance of honesty. In that moment, the space I intuitively knew my son desperately needed so that he could be heard was organically created. The space for him to be acknowledged in how he felt: navigating the nuanced challenges of feeling split between two blended families as an 11 year...

It’s the first day in the studio — 24th February 2020. Unknowingly, moments before COVID-19 kicked off, changing how we live in a way no one was ever prepared for. My team has been intentionally assembled: Producer, dramaturg, music producer, and two dancers. The £10k funding from the Arts Council (plus a few grand from other arts organisations), is neatly tucked away in my bank account — waiting to be paid out to the creatives in my 2-week R&D project. I was developing a new piece of hip-hop...

Since I started building my business two years ago, I’ve had several conversations with ambitious, heart-centred individuals who want to help others as coaches. They've usually experienced significant challenges in their lives, overcome them, and now want to help others do the same. And I get it. I found coaching as a purposeful path due to the past pain I experienced. I know that I was called to be a coach (reaffirmed by the fact that I'm a Projector in Human Design — being a coach/guide is...

Ever wondered what coaching really looks like? At its core — coaching is about partnership. Let me be real with you: As you build your business, you don’t need more advice from self-proclaimed gurus, free PDFs or Notion page lead magnets collecting digital dust, or to join another jam-packed cohort where you have to wrestle to get your voice heard in the digital room. You need space to hear the answers within you. You need to learn to follow (and trust) your inner compass. Coaching gives you...

Building a business isn't just about money. Building a business invites you to look in the mirror... Only if you're willing to face what it reveals. It reflects back to you the areas of improvement needed to create the fulfilling life you want. And that can feel uncomfortable. To feel those moments of self-doubt when you share your words on the internet with the world. To question whether you’re “good enough” to build the fulfilling, freedom-filled business you desire. To realise that...

You’ve taken the leap. You’ve put your idea into motion. You have a vision in mind: the ideal life you want to live and the impactful business you want to create. But as you reflect on your growth, you realise that while you aren’t where you used to be, you’re also not yet where you want to be. Something—or someone—seems to be standing in your way, keeping you from moving closer to your goal. You aren’t alone. I’ve felt this many times in my life and more frequently (and deeply) on my...

You have 100’s of ideas swirling in your mind—ideas that could transform your business and impact lives. But how many of them are still just thoughts? Many ambitious entrepreneurs remain comfortable in what I call: Perfection Paralysis. You outline a workshop, design a logo, tweak an offer—yet, nothing gets launched. Instead, it gathers digital dust while you keep yourself “busy” with other tasks, convincing yourself you’re just waiting for the “right moment.” You become fixated on every fine...

If I asked you to talk about money right now—how might your body react? Would you feel light, open, and confident? Or would a tightness creep into your chest, a hesitation in your voice? Whether with a client, a family member, or in quiet reflection, money often triggers discomfort—felt not just in the mind, but in the body. Over time, we adopt money beliefs that no longer serve our higher purpose. When these money beliefs are left unexamined, they can lead us away from what we truly desire:...