MUSINGS FROM HOME

Unfortunately, you were not successful. Over the years, I've received versions of this statement many times. For job interviews. Auditions when I worked as a professional dancer. And, for funding applications when raising money to create new dance work. No one likes being rejected. Whether that's asking the person you admire out on a date, or applying for your dream job only to get turned down. Real talk. Rejection stings. And, depending on how you're rejected (and by who), it can sting even...

When we, as creative entrepreneurs, decide to start writing online. Building a one-person business with the hopes of living a life of freedom. A life where we have more choice on: When we work Where we work Who we work with We pay a price… In 2025, all you need to start building something of your own is to create a social media account and start sharing your work. Whether that be words or videos. Both are an extension of you. And in most cases, both start with an idea that is shaped into...

Ever felt like your daily efforts towards building a meaningful life and business aren’t enough? You’re setting intentions. Taking daily action. Yet, when it comes to the end of the week, you feel like you’ve poured tonnes of energy into many cups, but you have very little to show for it. If this resonates. Trust me… You’re not alone. Lately, I’ve felt exactly the same. I’m putting in the work whilst working my 9 to 5, but at times, it feels like the work… ain’t working. This entrepreneurial...

Your niche isn't found outside of you… It sits within you. Yet, many early-stage creative entrepreneurs get stuck here. Confused. Overwhelmed. Trying to figure out what their perfect niche is so they can update their bio. In this newsletter, I'll share a model you might use to approach identifying your niche, your soul clients and aligned offerings in a way that feels more aligned. When I first started building online, mid 2023. The idea of finding your niche by answering a sh*t load of...

Tears softly trickled down his face as he shared his truth. I slowly pulled over the car. Listening attentively to the words he spoke. Tears sliding down my face in sync. Side by side in a tender father son dance of honesty. In that moment, the space I intuitively knew my son desperately needed so that he could be heard was organically created. The space for him to be acknowledged in how he felt: navigating the nuanced challenges of feeling split between two blended families as an 11 year...

It’s the first day in the studio — 24th February 2020. Unknowingly, moments before COVID-19 kicked off, changing how we live in a way no one was ever prepared for. My team has been intentionally assembled: Producer, dramaturg, music producer, and two dancers. The £10k funding from the Arts Council (plus a few grand from other arts organisations), is neatly tucked away in my bank account — waiting to be paid out to the creatives in my 2-week R&D project. I was developing a new piece of hip-hop...

Since I started building my business two years ago, I’ve had several conversations with ambitious, heart-centred individuals who want to help others as coaches. They've usually experienced significant challenges in their lives, overcome them, and now want to help others do the same. And I get it. I found coaching as a purposeful path due to the past pain I experienced. I know that I was called to be a coach (reaffirmed by the fact that I'm a Projector in Human Design — being a coach/guide is...

Ever wondered what coaching really looks like? At its core — coaching is about partnership. Let me be real with you: As you build your business, you don’t need more advice from self-proclaimed gurus, free PDFs or Notion page lead magnets collecting digital dust, or to join another jam-packed cohort where you have to wrestle to get your voice heard in the digital room. You need space to hear the answers within you. You need to learn to follow (and trust) your inner compass. Coaching gives you...

Building a business isn't just about money. Building a business invites you to look in the mirror... Only if you're willing to face what it reveals. It reflects back to you the areas of improvement needed to create the fulfilling life you want. And that can feel uncomfortable. To feel those moments of self-doubt when you share your words on the internet with the world. To question whether you’re “good enough” to build the fulfilling, freedom-filled business you desire. To realise that...